This is the age of robots, but not robots of the physical world – robots of the mental world. From climate change to the collapse of the mortgage market, from your medical aid to your private bank account, everything is already infested with these artificial robots of the mind, devouring all the information available about you, and churning out predictions about your behaviour and your allocated future to willing corporate buyers. As we speak, your behaviour is leaving a cyber footprint, and as we speak you are being followed by little cyber spiders that are predicting, and thereby limiting your future as a choice between alternatives offered to you by the consumers that buy the predictions about you from these little robots. In a certain sense, we are already doomed, but there is still time to stop this madness, to stop the fallacy of mathematical modelling coupled by neural networks and data mining.


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